If you’re selling (or hoping to sell) anything on Instagram then you’re likely aware that there are a lot of growth strategies, unspoken rules, and hacks out there to help promote your brand. Here are some of my personal favourites:
Don’t post more than once a day but also post as often as you can to grow your account, but also wait longer so that each post is seen as more valuable.
Stick to a consistent colour palette but also mix things up so your posts don’t get boring.
Don’t over hashtag but also use the maximum number of 30 hashtags per post, but also use 0 hashtags so Instagram is more likely to push your content to the Explore page instead.
Use your Insights to post when your followers are the most active, but also don’t post during these times because everyone is posting and there’s more competition.
Make as many authentic connections as you can but don’t follow too many people.
The number of likes you get don’t matter but if you don’t get enough likes, take that sh*t down.
Follow all the latest trends but don’t be basic by doing what everyone else is doing.
Schedule all your posts in advance but also be authentic in sharing your in the moment experiences.
Download all of the latest third-party photo/video editing apps but also be authentic and real and don’t use them.
You don’t need thousands of followers but you also very much do.
Follow all these rules and you can’t lose... but rules are also meant to be broken.
I want to apologize if you were hoping to find some concrete Instagram strategies but I hope this shows just how many conflicting messages are out there. Your best bet is to experiment yourself and see what works best for you. You don’t need to understand the Instagram algorithm (which is constantly changing), you need to understand YOUR followers.
Lastly, if cute illustrations that combine my love for junk food with everyday objects in unusual and often punny ways sounds interesting to you, I'd love for you to check out my Instagram page (@MishiMoooDesigns).
Good luck out there!
- Michelle